| 酒店节假日营销对策初探 |
| |
| 引用本文： | 谢朝武,郑向敏. 酒店节假日营销对策初探[J]. 桂林旅游高等专科学校学报, 2001, 12(2): 15-18 |
| |
| 作者姓名： | 谢朝武 郑向敏 |
| |
| 作者单位： | 华侨大学旅游系,福建,泉州,362011 |
| |
| 摘 要： | 节假日旅游的兴起给酒店营销带来新的契机，从酒店的营销角度出发，对节假日的特点，酒店节假日营销的运作流程进行了分析，探讨了节假日营销中的目标市场选择，营销目的选择，营销主题选择和营销媒体选择，指出了节假日营销组织工作中应注意的诸多问题。
|
| 关 键 词： | 酒店营销 节假日 营销对策 旅游业 中国 |
| 文章编号： | 1008-6080(2001)02-0015-04 |
| 修稿时间： | 2000-11-18 |
A Research on Holiday and Festival Problem in Hotel Marketing |
| |
| XIE Chao-wu,ZHENG Xiang-min. A Research on Holiday and Festival Problem in Hotel Marketing[J]. Journal of Guilin Institute of Tourism, 2001, 12(2): 15-18 |
| |
| Authors: | XIE Chao-wu ZHENG Xiang-min |
| |
| Abstract: | The rise of tourism on holiday and festival brings about new chances to hotel marketing.This paper,based on this characters and from the angle of hotel marketing,analyzes thoroughly the distinguished features of holiday and festival and operating process of holiday and festival marketing, discusses concretely the selection of target market,marketing goal,marketing theme and marketing medium and points out the problems to which attention should be paid in the marketing organization process. |
| |
| Keywords: | hotel marketing holiday and festival marketing countermeasure |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
