Carbon performance and corporate financial performance: The moderating role of consumer awareness of corporate social responsibility |
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| Authors: | Zhao-Yong Sun Meng-Jie Li Dongdong Li |
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| Affiliation: | 1. School of Economics and Management, Xi'an University of Technology, Xi'an, China;2. School of Public Policy and Administration, Northwestern Polytechnical University, Xi'an, China |
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| Abstract: | The paper detects the association between carbon performance (CP) and corporate financial performance (CFP) and the moderating role of consumer awareness (CA) of corporate social responsibility (CSR). We find that CP has consistent positive impacts on CFP in the short and long term, whereas CA has opposite moderating effects on CFP. These results indicate that companies should increase corporate value by improving CP. In addition, improving CA of CSR is an effective way to promote CFP. |
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