| Abstract: | The primary objective of this research was to improve the understanding of the relationships among travel activities, seasons and expenditure after controlling for income. Path analysis was used to test all hypothesised causal relationships. In addition to its conceptual contributions, the findings of the study revealed how international travellers spend during travel in response to changes in activity preferences and season of travel. To maximise travellers' expenditure and to generate greater tourism revenues, destination policy‐makers and marketers need to identify what types of activities and which season contribute most to their destination. Copyright © 2005 John Wiley & Sons, Ltd. |
