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Foresight defined as a component of Strategic Management
Authors:Devin Fidler
Affiliation:Institute for the Future, Palo Alto, CA, United States
Abstract:This paper explores basic theoretical affinities between Foresight and Futures and Strategic Management, arguing that at this point in its development, Foresight can best be understood and deployed as an explicitly managerial discipline.The growth of Foresight and Futures Studies as a discipline has been less robust than the internal logic of the field would predict, potentially indicating an opportunity for theoretical renewal. Foresight is often justified on managerial grounds, with the argument that a discipline is needed to guide decision-making in a technologically aggressive, post-industrial society. Some within Foresight and Futures Studies have argued for the active development of alternatives to these managerial justifications. However, the links between Strategic Management and Futures Studies are robust and the embrace of cross-disciplinary dialogue has proven invigorating in some other disciplines. An evaluation of the goals and logic of Foresight from the standpoint of mainstream Strategic Management gives a novel perspective on the field, highlighting its importance to information processing. Finally, Foresight speaks to well-established normative problems with short-term biases in managerial contexts. For the purposes of this article, the terms “Foresight” and “Futures Studies” are used interchangeably to refer to the general study of futures.
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