| 服务性企业流程分析与大批量定制模式应用探讨 |
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| 引用本文： | 冯根尧. 服务性企业流程分析与大批量定制模式应用探讨[J]. 商业研究, 2006, 0(19): 21-23 |
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| 作者姓名： | 冯根尧 |
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| 作者单位： | 绍兴文理学院,浙江,绍兴,312000 |
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| 摘 要： | 基于流程设计的服务性企业分类,分析高度标准化服务与高度定制化服务两种极端模式的片面性,探讨大批量定制化模式在服务性企业的应用及“顾客感知点”概念,明确在不影响服务质量的前提下,推迟服务链中的“顾客感知点”是服务性企业提高自身效益的有效途径。
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| 关 键 词： | 服务性企业 顾客感知点 大批量定制化服务 |
| 文章编号： | 1001-148X（2006）19-0021-03 |
| 收稿时间： | 2006-02-04 |
| 修稿时间： | 2006-02-04 |
Service Enterprise Process Analysis and Mass Customization Application |
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| FENG Gen-yao. Service Enterprise Process Analysis and Mass Customization Application[J]. Commercial Research, 2006, 0(19): 21-23 |
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| Authors: | FENG Gen-yao |
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| Affiliation: | Shaoxing University of Science and Humanities, Shaoxing , Zhejiang 312000, China |
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| Abstract: | The paper expounds service enterprise classification based on process design.It analyzes the one-sideness of two extremely patterns of high normalization service and customization service.It also discusses the application of mass customization to service enterprise,with the concept of "customer perceived".This proves an effective way for service enterprise to improve the profit if postponing "customer perceived" in service chain without influencing service quality. |
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| Keywords: | service enterprise customer perceived mass customization |
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