| 媒介竞争与市场需求催化报纸专栏发展 |
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| 引用本文： | 胡源春.媒介竞争与市场需求催化报纸专栏发展[J].价值工程,2010,29(14):236-237. |
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| 作者姓名： | 胡源春 |
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| 作者单位： | 南昌大学,南昌,330031 |
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| 摘 要： | 我国媒体事业迅猛发展,报纸专栏一直深受报人喜爱和推崇。时至今日,媒体竞争日渐加剧,而专栏在报业界却始终保持永不退色。分析原因,同质、异质媒体激烈竞争和市场需求使然。
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| 关 键 词： | 媒介竞争 市场需求 报纸专栏 |
Newspaper Column Development Catalyzed by Media Competition and Market |
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| Hu Yuanchun.Newspaper Column Development Catalyzed by Media Competition and Market[J].Value Engineering,2010,29(14):236-237. |
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| Authors: | Hu Yuanchun |
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| Institution: | Hu Yuanchun( Nanchang University, Nanchang 330031, China ) |
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| Abstract: | China＇s media business has rapid development and newspaper columns have been well loved and respected by journalists. Today, the competition of the medias intensifies increasingly, but columns in the newspaper industry has never faded, which is caused by homogeneous and heterogeneous media with intense competition and market demand. |
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| Keywords: | media competition market demand newspaper column |
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