警察的媒介形象构建分析

本文运用内容分析法,研究了由05年1月1日至09年12月31日在《南方周末》以及与之相关的南方报业网中以"警察"为标题的345个文本资料并进行分析研究。发现并了解此类评论性媒介倾向于选择警察负面新闻进行报道,造成负面报道比重过高,丑化警察媒介形象。嫌介对警察负面形象的持续报道,有意或无意识的造成了负面新闻在时空上产生共鸣效果、累积效果,进一步加剧了警察媒介形象丑化。进而影响着公安机关在人民群众心目中的形象,甚至于影响着整个政府的公信力。

Building of Police Media Image

Using content analysis,this paper analyzes and researches the 345 text documents titled police in Southern Weekend and other southern newspapers from January 1 of 2005 to December 31 of 2009.The research finds out they like to report the negative news about police,and the negative report is high,and the police image is uglified.The negative news of media results the resonance effect and accumulation effect,which intensifies the police media image stigma,and then affect the image of public security organ in people's mind,and even impact on the credibility of the government.