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价值工程在京郊旅游企业产品开发中的应用研究——以康西草原为例
引用本文:高春燕,杨微,于昕. 价值工程在京郊旅游企业产品开发中的应用研究——以康西草原为例[J]. 价值工程, 2012, 31(11): 6-7
作者姓名:高春燕  杨微  于昕
作者单位:北方工业大学,北京,100144
基金项目:北京市大学生科学研究与创业行动计划课题
摘    要:以康西草原为例,分析康西草原开发现状和存在的问题,并试图利用价值工程方法去解决康西草原开发中的问题,从而为康西草原的发展寻找新的突破点,同时也为京郊旅游发展提供借鉴,促进京郊经济的发展、带动就业、提高京郊形象。

关 键 词:价值工程  京郊  旅游企业  产品开发  康西草原

The Study of Value Engineering Application in Tourism Enterprise' Product Development in Beijing Suburbs:Taking "Kangxi Grassland" for Example
Gao Chunyan , Yang Wei , Yu Xin. The Study of Value Engineering Application in Tourism Enterprise' Product Development in Beijing Suburbs:Taking "Kangxi Grassland" for Example[J]. Value Engineering, 2012, 31(11): 6-7
Authors:Gao Chunyan    Yang Wei    Yu Xin
Affiliation:Gao Chunyan;Yang Wei;Yu Xin(North China University of Technology,Beijing 100144,China)
Abstract:Taking "Kangxi Grassland" for example,and analyzing its current status and problems,we try to use value engineering to solve the problems in its development,so that we can find a new breakthrough for "Kangxi Grassland".Meanwhile it could provide an experience for the development of suburb of Beijing,and so that we could better promote the development of Beijing suburbs’ economic,promote employment and improve the image of the suburb of Beijing.
Keywords:value engineering  suburb of Beijing  tourism enterprises  product development  Kangxi Grassland
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