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耐用消费品的消费者均衡研究——一个被新古典经济学所忽略的事实
引用本文:暴世宏,江春先. 耐用消费品的消费者均衡研究——一个被新古典经济学所忽略的事实[J]. 价值工程, 2012, 31(11): 99-101
作者姓名:暴世宏  江春先
作者单位:1. 山西太行药业股份有限公司,长治,046000
2. 山西潞安矿业集团,长治,046000
摘    要:当代流行的微观经济学的消费者行为理论,忽视了一个非常重要的事实,那就是:商品质量对效用可实现程度的影响。耐用消费品的消费者均衡是通过消费者对所购商品的质量作出决策来实现的,而不是商品的数量。通过模型计算表明:基于商品质量和基于商品数量的消费者均衡的条件是一致的。另外,质量替代现象是普遍存在的,它可以用来解释所谓的"吉芬物品"。

关 键 词:边际效用递减规律  消费者均衡  购买决策  模型  支出  替代  吉芬物品

The Study of Consumer Equilibrium of Consumer Durables:A Fact Overlooked by Neoclassical Economics
Bao Shihong , Jiang Chunxian. The Study of Consumer Equilibrium of Consumer Durables:A Fact Overlooked by Neoclassical Economics[J]. Value Engineering, 2012, 31(11): 99-101
Authors:Bao Shihong    Jiang Chunxian
Affiliation:Bao Shihong;Jiang Chunxian(①Shanxi Taihang Pharmaceutical Co.,Ltd.,Changzhi 046000,China;②Shanxi Lu’an Mining Group,Changzhi 046000,China)
Abstract:The theory of consumer in the current popular microeconomics overlooked the effect of the merchandise quality on the degree of realizing utility.The consumer equilibrium of the durable consumer goods is achieved by a consumer’s decision-making based on the quality of the purchased merchandise rather than the quantity.The model addressed in this paper indicates that the conditions of consumer equilibrium are consistent required by the model derivation based on the merchandise quality and based on the merchandise quantity.In addition,the quality substitute phenomenon is universal,it can be used to explain the so-called " Giffen goods".
Keywords:the law of diminishing marginal utility  equilibrium of consumer  purchasing decisions  model  expenditure  substitute  Giffen goods
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