品牌公众形象分析研究——以高职院校为例

高职院校是实施高等职业教育的普通高校。其定位是在完全中等教育的基础上培养出一批具有大学知识,而又有一定专业技术和技能的人才,其知识的讲授是以能用为度,实用为本。目前很多人对高职院校的认识存在一定的误区。高职院校要进行针对性改革,走适合其特殊情况的改革之路,必须首先认清其公众形象误区。本文对高职院校存在的公众形象误区进行了论述。

Brand Image Analysis: A Case Study in Higher Vocational Colleges

The higher vocational colleges implement the higher vocational education.Its position is to develop the talents with knowledge and professional technology and skills on the basis of full secondary education,and the teaching of knowledge takes the application as the degree and the of utility as the basis.Now many people have misunderstanding to the higher vocational college.The higher vocational college should conduct targeted reform,and take the road of reform based on their special situation,and must first understand its public image errors.The public image errors of higher vocational college are discussed in this article.