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浅论广告设计中的公关运用
引用本文:陈玲,莫子娟. 浅论广告设计中的公关运用[J]. 价值工程, 2012, 31(10)
作者姓名:陈玲  莫子娟
作者单位:1. 华中科技大学武昌分校艺术设计学院,武汉,430064
2. 江汉大学现代艺术设计学院,武汉,430000
摘    要:随着公关活动在广告传播中的盛行,整合出具有广告和公关各项优势的公关广告不仅在品牌塑造上发挥作用。为了经营这些关系,企业必须有意识地将自己各种营销工具整合起来,用心营造沟通的世界。在产品推广、危机管理中,也发挥着极大的作用。公关广告用心营造沟通的世界,推动社会的经济发展促进物质文明的进步。

关 键 词:整合传播  关系  公关广告  沟通

Application of Public Relations in Advertising Design
Chen Ling , Mo Zijuan. Application of Public Relations in Advertising Design[J]. Value Engineering, 2012, 31(10)
Authors:Chen Ling    Mo Zijuan
Abstract:Along with wide spread of the public relations activity in advertisement,the integration of advertisement and public relations plays an important role in shaping brand.For managing the relations,the corporation must integrate various marketing tools,and pay attention to communication.In the product expand,crisis management,it also develops the tremendous function.The public relations advertising create a world of communication and promotes the social economic development and the civilized advance in material.
Keywords:integrated communication  relation  the public relations advertising  communication
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