| 体育营销在现代城市营销中的应用研究 |
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| 引用本文： | 乔树. 体育营销在现代城市营销中的应用研究[J]. 价值工程, 2012, 0(12): 112-113 |
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| 作者姓名： | 乔树 |
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| 作者单位： | 辽宁石油化工大学,抚顺,113001 |
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| 摘 要： | 本文通过对体育的社会和经济价值分析,希望以此给我国相关城市的城市营销活动以有益的启迪,具体阐述了体育营销和城市营销的理念及其关系。
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| 关 键 词： | 体育 城市营销 |
Application of Sports Marketing in Modern City Marketing |
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| Qiao Shu. Application of Sports Marketing in Modern City Marketing[J]. Value Engineering, 2012, 0(12): 112-113 |
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| Authors: | Qiao Shu |
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| Affiliation: | Qiao Shu(Liaoning Shihua University,Fushun 113001,China) |
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| Abstract: | This article analyzes the social and economic value of sports,and presents the concept of sports marketing and city marketing and their relationship,hoping to give enlightenment for city marketing activity. |
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| Keywords: | sports city marketing |
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