| C2C顾客忠诚度影响因素分析及对策 |
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| 引用本文： | 陈德刚.C2C顾客忠诚度影响因素分析及对策[J].价值工程,2012,31(11):119-120. |
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| 作者姓名： | 陈德刚 |
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| 作者单位： | 咸宁学院经济与管理学院,咸宁,437100 |
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| 摘 要： | 在C2C电子商务环境下,电子商店之间的竞争越来越激烈,顾客忠诚度尤为重要,是电子商店谋求长期发展的保证。本文分析了C2C时代消费者特征和影响C2C顾客忠诚度的因素,并提出了提升顾客忠诚度的相关建议。
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| 关 键 词： | C2C顾客忠诚度 顾客价值 顾客满意 顾客信任 |
Analysis of Influencing Factors of C2C Customer Loyalty and Countermeasures |
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| Chen Degang.Analysis of Influencing Factors of C2C Customer Loyalty and Countermeasures[J].Value Engineering,2012,31(11):119-120. |
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| Authors: | Chen Degang |
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| Institution: | Chen Degang(School of Economics and Management,Hubei University of Science and Engineering,Xianning 437100,China) |
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| Abstract: | Under the C2C e-commerce environment,the competition between electronic store is increasing,so the customer loyalty is important and it is the guarantee for long-term development of electronic shop.This paper analyzes the consumer characteristics in C2C era and influence factors of C2C customer loyalty,and make recommendations to improve customer loyalty. |
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| Keywords: | C2C customer loyalty customer value customer satisfaction customer trust |
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