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四川省入境旅游市场营销
引用本文:杨靖,朱创业,蒋芩.四川省入境旅游市场营销[J].特区经济,2007(2):186-188.
作者姓名:杨靖  朱创业  蒋芩
作者单位:成都理工大学,地球科学学院,四川,成都,610059
摘    要:四川近几年旅游的发展势态非常迅猛,各项旅游经济指标除入境旅游外都位居西部第一。而正是入境旅游成为制约四川旅游实现跨越式突破的瓶颈,是当前急需解决的难点。本文首先分析了四川入境市场的各项统计数据分析,然后对入境市场营销提出见解和策略,旨在为四川解决入境旅游难题、促进旅游全面发展提供管窥之见。

关 键 词:入境旅游  市场营销  四川省

Sichuan province's entering tourism market promotion
Yang Jing,Zhu Chuang Ye,Jiang Qin.Sichuan province''''s entering tourism market promotion[J].Special Zone Economy,2007(2):186-188.
Authors:Yang Jing  Zhu Chuang Ye  Jiang Qin
Abstract:In recent years , Sichuan tourism the development potential state is extremely swift and violent west, each traveling economic indicator besides inbound tourism all to be situated first. But is precisely inbound tourism to become restricts Sichuan to travel the realization to surmount the type breakthrough the bottleneck, is the current urgent need solution difficulty. This article first analyzed each statistical data of inbound tourism marketing, then the market marketing proposed the opinion and the strategy, were for the purpose of for Sichuan solving inbound tourism difficult problem, the promotion traveling product full scale development provides has a limited view of it to see.
Keywords:Inbound tourism  marketing  Siehuan province
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