| 跨境电子商务规则需求影响因素实证研究 |
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| 引用本文： | 王林,杨坚争.跨境电子商务规则需求影响因素实证研究[J].当代经济管理,2014(9):18-23. |
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| 作者姓名： | 王林 杨坚争 |
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| 作者单位： | 上海理工大学管理学院,上海200093 |
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| 基金项目： | 国家自然科学基金项目（70973079）;上海市一流学科资助项目（S1205YLXK）;上海市教育委员会科研创新项目（12YS103）;上海市研究生创新基金项目（JWCXSL1401）;沪江基金研究基地专项（D14008）. |
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| 摘 要： | 我国跨境电子商务的快速发展,成为拉动外贸增长的重要推动力。由于跨境电子商务的法律法规不完善,导致跨境电子商务的发展受到一定的阻碍,文章采用结构方程模型的研究方法,对跨境电子商务中的营销、支付、通关、物流等环节进行分析,研究发现:跨境营销能力是跨境电子商务发展的关键,跨境物流是跨境电子商务规则需求的瓶颈,这两个环节对规则的需求最为迫切。
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| 关 键 词： | 跨境电子商务 结构方程 规则需求 实证研究 |
Empirical Study on the Impact Factors of Cross-border E-commerce Rules Requirements |
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| Wang Lin,Yang Jianzheng.Empirical Study on the Impact Factors of Cross-border E-commerce Rules Requirements[J].Contemporary Economic Management,2014(9):18-23. |
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| Authors: | Wang Lin Yang Jianzheng |
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| Institution: | (University of Shanghai for Science and Technology, Shanghai 200093, China) |
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| Abstract: | The rapid development of cross-border imperfectness on cross-border has become an important impetus to promote China＇s foreign trade growth. Due to the laws and regulations, the development of Chinese cross-border has been somewhat hindered This article, employing the structural equation model, analyzed the marketing, the payment, the customs clearance, the logistics and the other links of cross-border e-commerce. The results show that cross-border marketing ability could be the key to the cross-border e-commerce, and the cross-border logistics is the bottle neck of the cross border rule requirements. Therefore, the two links require rules the most urgently |
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| Keywords: | cross-border e-commerce SME model rules requirements empirical research |
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