| 中国葡萄酒业现状及发展探讨 |
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| 引用本文： | 宋洁,蓝海林,席丽娟. 中国葡萄酒业现状及发展探讨[J]. 特区经济, 2007, 216(1): 203-204 |
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| 作者姓名： | 宋洁 蓝海林 席丽娟 |
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| 作者单位： | 华南理工大学,工商管理学院,广东,广州,510640 |
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| 基金项目： | 教育部哲学社会科学研究重大课题 |
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| 摘 要： | 本文首先分析了我国葡萄酒业发展的现状,指出了我国葡萄酒业目前处在机会与威胁同在的时代。在此基础上,从葡萄酒业纵向一体化发展战略的高度深刻分析了葡萄酒企业应该立足于现状,着眼于未来的企业发展战略。
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| 关 键 词： | 葡萄酒业 纵向一体化 一体化 |
China wine industry''''s present situation and development probing |
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| Song Jie,Lan Hai Lin,Xi Li Juan. China wine industry''''s present situation and development probing[J]. Special Zone Economy, 2007, 216(1): 203-204 |
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| Authors: | Song Jie Lan Hai Lin Xi Li Juan |
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| Abstract: | Status of china grape wine industry is firstly analyzed in this paper. It indicates that ehina grape wine industry is in the age of opportunity and threat existing. At last, this paper points out that grape wine enterprises should take vertical integration strategy to keep developing. |
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| Keywords: | grape wine industry vertical integration integration |
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