MTV多媒体平台用户参与研究 |
| |
引用本文: | Steve ;McClellan ;张淼[译]. MTV多媒体平台用户参与研究[J]. 成功营销, 2008, 0(6): 56-59 |
| |
作者姓名: | Steve McClellan 张淼[译] |
| |
摘 要: | 近几年来,媒体公司都持有这样的观点,他们认为将直播电视节目延伸至数字平台会改变游戏规则,使更多的观众保持对媒体和广告主的关注。但是没有数据支持这一论点,不过,对于某一家电视网来说,似乎这种情况有所改变。
|
关 键 词: | 多媒体平台 用户参与 MTV 媒体公司 游戏规则 数字平台 电视节目 广告主 |
MTV research links cross-platform marketing to brand affinity among Web users |
| |
Abstract: | NEW YORK For the past couple of years, media companies have been pitching the idea that digital platform extensions to their on-air TV shows are the game changers that can keep viewers engaged with the medium and advertisers. But they haven't had the data to back it up. That could be about to change for one network. |
| |
Keywords: | |
本文献已被 维普 等数据库收录! |