再造门户

因为微博的出现,新浪、搜狐、腾讯又开始了你追我赶的竞争,传统的门户网站正在寻求根本的转变。今年7月,新浪的股价从35美元左右开始启动,在短短4个多月时间里就不断突破60美元、65美元、71.5美元等历史点位,一度摸高到75.62美元的最高点,翻了将近一倍。新浪股价上一次到达60美元左右已经是3年多前的遥远往事了。2007年10月30日,在创下59.27美元的历史高位之后,这三年中新浪股价一直在30～40美元的价位上盘整。

REENGINEERING PORTALS

The share price of SINA Corporation(Sina) has been soaring and finally reached a record high at USD75.62 per share since July,2010, almost doubled its price in the past three years. Compared with other Internet platforms such as instant messenger Tencent,search engine Baidu,e-commerce platform Alibaba, or emerging video websites,Sina has been dragged far behind both in traffic and revenue with its traditional ad model.What excites investors is Sina's achievements in mini-blog. Analysts in Wall Street give i...