| 从旅游者角度对旅游目的地形象的探讨 |
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| 引用本文： | 宋章海. 从旅游者角度对旅游目的地形象的探讨[J]. 旅游学刊, 2000, 15(1): 63-67 |
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| 作者姓名： | 宋章海 |
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| 作者单位： | 贵州民族学院旅游系，贵州 贵阳 550025 |
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| 摘 要： | 旅游目的地形象是吸引游客最关键的因素之一，是旅游整体营销理念中的重要概念。本文从旅游者角度探讨了旅游目的地形象的可感知性与不可感知性，并提出了正确运用旅游地形象要素进行形象策划的观点。
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| 关 键 词： | 旅游者 旅游地形象 可感知性 不可感知性 旅游业 |
| 文章编号： | 1002-5006(2000)01-0063-05 |
A Discussion on the Image of Tourist Destinations from the Angle of Tourists |
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| SONG Zhang hai. A Discussion on the Image of Tourist Destinations from the Angle of Tourists[J]. Tourism Tribune, 2000, 15(1): 63-67 |
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| Authors: | SONG Zhang hai |
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| Abstract: | The image of tourist destinations is one of the key elements to attract tourists. It is also an important concept in the overall marketing conception. This article intends to discuss the perceivability of the image of tourist destinations from the angle of tourists. It also puts forward how to correctly make use of the image elements of tourist destinations for the planning of the image. |
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| Keywords: | tourist image of tourist destinations perceivability |
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