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营销视角下的贵州商专保险实务专业特色建设
引用本文:陈小萍.营销视角下的贵州商专保险实务专业特色建设[J].贵州商业高等专科学校学报,2012(1):69-74.
作者姓名:陈小萍
作者单位:贵州商业高等专科学校金融系
基金项目:2010年贵州商业高等专科学校校级课题“基于营销视角下我校保险实务专业特色建设研究”研究成果
摘    要:随着保险业的迅猛发展,贵州商专保险实务专业学生日益为市场所认同,现有毕业生几乎遍布省内各家保险机构。从贵州保险市场人才培养的现实需求出发,在认真梳理贵州商专保险实务专业近14年的专业建设实践经验的基础上,将学校保险实务专业的特色提炼为:导、融、训、教四个方面,进一步增强专业的综合竞争实力。

关 键 词:营销视角  贵州商专  保险实务专业  特色

Study on Guizhou Commercial College insurance practice speciality Construction
Institution:Cheng Xiao-ping(Department of finance and economics,Guizhou Commercial College,Guiyang,Guizhou 550004)
Abstract:With the development of insurance industry swift and violent development,our insurance practice students growing market share,the existing graduates almost throughout the province insurance agency.In" the development of China’s insurance industry" Twelfth Five-Year Plan " just" and" development of Guizhou insurance industry"925" program compendium",put forward "executive talent strategy,construction of high-quality insurance team".This article is based on the insurance market of Guizhou personnel training needs of the reality,combing seriously our insurance professional practice of nearly 14 years of professional construction on the basis of practical experience,will be our practice of insurance professional characteristics extraction: guide,thawing,training,teaching four aspects,and put forward our insurance major from the concept of winning,high school culture on the basis of the construction of professional culture,and further improve the training system and content,curing morning operating the classroom teaching mode,further solidifying the professional characteristics and enhance the professional comprehensive competitive strength.
Keywords:marketing perspective  Guizhou business college  insurance practice specialty characteristics
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