Network view of MNCs' socio-political behavior |
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Authors: | Amjad Hadjikhani Joong-Woo Lee Pervez N Ghauri |
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Institution: | aDepartment of Business Studies, Uppsala University, Box 513, 75120 Uppsala, Sweden;bThe School of Management, Inje University, 607 obang-dong, Kimhae City, Kyongsangnamdo 612-749, Republic of Korea;cManchester Business School, The University of Manchester, Booth Street West, Manchester M15 6PB, United Kingdom |
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Abstract: | While business networks and relationships in international and industrial marketing studies are explored extensively, relationships between firms and socio-political actors are rarely been studied. This paper addresses this gap and examines how MNCs manage their relationship with socio-political organizations. The study builds from the proposition that business firms, besides their actions in business market, have to manage their socio-political market. The study aims to develop a theoretical view that is based in business networks and contains the three concepts of legitimacy, commitment and trust. The proposition is that business firms behave proactively towards the actors in the socio-political environment which is related to their business goals. The three conceptual elements will enable us to understand more deeply the varieties in the firms' managerial behavior. Two cases test the concept in the model — those of Daewoo Motor Company (a South Korean MNC) and the Swedish MNC, Vattenfall. The study will contribute towards deeper understanding of socio-political market and how firms manage their socio-political relationships. The conclusions describe the theoretical and managerial implications. |
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Keywords: | MNCs' socio-political relationship Networks Legitimacy Trust Commitment Strategy |
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