项目驱动教学法在高职电子商务实务课程教学中的应用研究

电子商务的快速发展,带来了电子商务人才的巨大需求。作为从事电子商务的教育工作者,需要为企业培养动手能力强、素质高的复合型电子商务人才。针对目前电子商务教学中存在的问题,结合教学实践,将项目驱动教学法应用到《电子商务实务》课程教学中取得了较好的教学效果。实践证明,项目驱动教学法是一种行之有效的教学模式,极大地提高了学生独立思考、分析及解决问题的能力。

Application of Project-driven Teaching in E-commerce Practice Course Teaching Fee

The rapid development of e-commerce has brought huge demand for talents.As educators engaging in e-commerce,we need to train versatile e-commerce professionals with practical abilities and high qualities.According to the present problems of E-commerce teaching and the teaching practice,the project driven approach is applied to the＂e-commerce practice＂teaching to achieve a better teaching results.Practice shows that the project driven approach is an effective teaching model,which greatly enhances the students to think independently,analyze and solve problems.