信任问题——谈B2C模式电子商务的发展

电子商务的信任问题是建立在广义信用概念基础之上的概念。它指的是一种经济活动的践约能力问题,且涉及到围绕对该“践约能力”的预测的一系列社会学、经济学、法学、心理学因素。信任是电子商务活动的基础,B2C模式电子商务所涉及的三个先决要素:信息流、资金流和实物流与信任问题密切相关。信任是电子商务活动的基础,发展电子商务必须解决电子商务的信任问题。

Credit Issue: On Developing B2C Mode E-Commerce

Credit issue is a concept based on a broad sense of credit. It refers to the copability of realizing the contract, and in addition, a series of factors of sociology, economics, jurisprudence and psychology concerning this capability credit is the basis of e - commerce, while its B2C mode includes three elements closely related to credit issue eg information flow, capital flow and material flow etc.