Show Me the Money! The Value of College Graduate Attributes as Expressed by Employers and Perceived by Students |
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| Authors: | F Bailey Norwood Shida Rastegari Henneberry |
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| Institution: | F. Bailey Norwood and Shida Rastegari Henneberry are assistant professor and professor, respectively, in the Department of Agricultural Economics at Oklahoma State University. |
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| Abstract: | Employers of agricultural undergraduates are presented with hypothetical job candidates with different attributes and salaries, and are asked which candidate, if any, they would hire. The employer choices are then used to estimate the additional salary they will pay for undergraduates with certain attributes. Students are administered similar surveys where they indicate which hypothetical candidate they think will be hired, which can be used to estimate students' perceived salary increase associated with each attribute. Employers' stated values are then compared to students' perceived values to identify any misperceptions regarding the monetary return of select attributes. |
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| Keywords: | choice experiment conjoint analysis labor market nonmarket valuation undergraduate |
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