| 合作原则角度下广告英语模糊词汇的语用功能分析 |
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| 引用本文： | 王华.合作原则角度下广告英语模糊词汇的语用功能分析[J].广东农工商职业技术学院学报,2010,26(2):38-40. |
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| 作者姓名： | 王华 |
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| 作者单位： | 广东农工商职业技术学院外语系,广东广州,510507 |
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| 摘 要： | 模糊性是自然语言的基本属性之一。作为语言模糊性的一种体现形式，模糊词汇广泛存在于广告英语中。该文主要从合作原则的角度分析广告英语中模糊词汇的语用功能。
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| 关 键 词： | 合作原则 广告英语 模糊词汇 语用功能 |
On the Pragmatic Functions of Vague Words in Advertising English from the Perspective of Cooperative Principle |
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| WANG Hua.On the Pragmatic Functions of Vague Words in Advertising English from the Perspective of Cooperative Principle[J].Journal of Guangdong AIB Polytechnic College,2010,26(2):38-40. |
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| Authors: | WANG Hua |
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| Institution: | WANG Hua ( Foreign Language Department, Guangdong AIB Polytechnique College, Guangzhou 510507, China) |
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| Abstract: | Vagueness is one of the natures of human language. As the embodiment of vagueness in language, vague words are widely used in advertising English. This paper intends to analyze the pragmatic functions of vague words in advertising English from the perspective of cooperative principle. |
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| Keywords: | cooperative principle advertising English vague words pragmatic function |
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