Management problems in welfare services: the role of the “social entrepreneur” in home-help for the elderly, the Valby case

This article deals with the management problems of the traditional welfare state. The article is based on observations and interviews with employees in the home-help service for the elderly in Valby, a suburb of Copenhagen. On the basis of observations and interviews, and with reference to various relevant studies, the history of home-help in Denmark is examined as a “narrative” in order to uncover critical problems and incidents. In Valby an attempt has been made to promote flexibility and interaction with clients, rather than a standardisation of the services offered. The practical expression of this approach can be seen in the shape of a new entrepreneurial role in management, what I call the social entrepreneur. I discuss briefly how support for this new role can be institutionalised. At the theoretical level, I analyse the Valby case using the theory of flexible specialisation. However, the Valby case illustrates the contextual limitations of this theory and the need to complement the approach with an understanding of management problems at the practical level.