| 国际代工关系中本土代工企业的风险及防范策略 |
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| 引用本文： | 杨桂菊,阎海峰.国际代工关系中本土代工企业的风险及防范策略[J].国际经贸探索,2007,23(3):58-61. |
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| 作者姓名： | 杨桂菊 阎海峰 |
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| 作者单位： | 华东理工大学商学院,上海,200237 |
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| 基金项目： | 国家自然科学基金
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华东理工大学人文社科校内基金 |
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| 摘 要： | 代工模式是本土多数厂商与跨国公司合作及赖以生存的主要方式.在为跨国公司代工的过程中,本土企业要承担更高的产业风险以及合作的关系风险,而发展自主的产品品牌又会影响原代工业务的发展,陷入"代工"与"自创品牌"的两难困境.文章运用战略联盟理论对代工企业各种风险的形成进行了分析,并提出了相应的防范策略.
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| 关 键 词： | 本土代工企业 风险 防范策略 |
| 文章编号： | 1002-0594（2007）03-0058-04 |
| 收稿时间： | 2006-11-09 |
| 修稿时间： | 2006-11-09 |
On the Risks Confronted by the Local OEM and their Precautionary Measures |
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| YANG Gui-ju,YAN Hai-feng.On the Risks Confronted by the Local OEM and their Precautionary Measures[J].International Economics and Trade Research,2007,23(3):58-61. |
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| Authors: | YANG Gui-ju YAN Hai-feng |
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| Institution: | School of Business, East China University of Science and Technology Shanghai 200237, China |
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| Abstract: | OEM is the popular pattern of cooperation between local enterprises and MNCs. However, the local OEM will take higher risks such as industry risks, relation risks and strategy risks. This paper, by means of the theory of strategic alliance, has made an analysis of the cause of various risks for the OEM, and has suggested some relevant precautionary measures. |
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| Keywords: | local OEM risks precautionary measures |
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