| 顾客视角城市品牌概念模型探析 |
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| 引用本文： | 郝胜宇,白长虹. 顾客视角城市品牌概念模型探析[J]. 城市问题, 2008, 0(5) |
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| 作者姓名： | 郝胜宇 白长虹 |
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| 作者单位： | 1. 大连海事大学交通运输管理学院
2. 南开大学商学院 |
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| 摘 要： | 指出城市也可以像产品一样通过品牌来提升竞争力和吸引力,建设城市品牌的关键是明确城市顾客的需求,找到顾客期望的价值点;分析了顾客视角城市品牌概念模型的功能体验和象征性这两个维度,并讨论了影响城市顾客城市品牌感知的要素。
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| 关 键 词： | 顾客视角 城市品牌 概念模型 影响因素 |
The discussion on the conceptual framework of city brand from the perspective of customer |
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| HAO Sheng-yu,BAI Chang-hong. The discussion on the conceptual framework of city brand from the perspective of customer[J]. Urban Problems, 2008, 0(5) |
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| Authors: | HAO Sheng-yu BAI Chang-hong |
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| Affiliation: | HAO Sheng-yu and BAI Chang-hong |
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| Abstract: | This paper proposes that city also has the possibility to upgrade its attractiveness and competitiveness through brand like the commodities.The key point of city brand building is to understand the urban customers' demand and to find the value that the customers expect.It analyzes the functional experiences and symbolism of the concept model of city brand from the customers' perspective and also the factors which impact on the perception with city brand. |
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| Keywords: | perspective from customers city brand concept model impacting factors |
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