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Network externalities in online video games: an empirical analysis utilizing online product ratings |
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| Authors: | Yong Liu Enping Shirley Mai Jun Yang |
| Affiliation: | 1. Department of Marketing, Eller College of Management, The University of Arizona, Tucson, AZ, 85721, USA 2. Department of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, 27858, USA 3. Discipline of Marketing, School of Business Administration, The University of Houston Victoria, 14000 University Blvd, Sugar Land, TX, 77479, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |