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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation |
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| Authors: | Emanuel de Bellis Christian Hildebrand Kenichi Ito Andreas Herrmann |
| Institution: | 1. Center for Customer Insight, University of St. Gallen, Bahnhofstrasse 8, 9000, St. Gallen, Switzerland 2. Division of Psychology and Institute on Asian Consumer Insight, Nanyang Technological University, 50 Nanyang Avenue, Singapore, 639798, Singapore |
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