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Advancing research on loyalty programs: a future research agenda |
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| Authors: | Els Breugelmans Tammo H. A. Bijmolt Jie Zhang Leonardo J. Basso Matilda Dorotic Praveen Kopalle Alec Minnema Willem Jan Mijnlieff Nancy V. Wünderlich |
| Affiliation: | 1. Faculty of Economics and Business, KU Leuven, Korte Nieuwstraat 33, 2000, Antwerp, Belgium 2. Faculty of Economics and Business, University of Groningen, Groningen, The Netherlands 3. Robert H. Smith School of Business, University of Maryland, College Park, MD, USA 4. Civil Engineering Department, Universidad de Chile, Santiago, Chile 5. BI Norwegian Business School, Oslo, Norway 6. Tuck School of Business at Dartmouth, Dartmouth College, Hanover, NH, USA 7. Loyalty Lab B.V., Amsterdam, The Netherlands 8. University of Paderborn, Paderborn, Germany |
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| 本文献已被 SpringerLink 等数据库收录！ | |