人文营销理论探讨

人文营销是古老思想和现代智慧的交融,是传统思维与开放观念的联姻,是哲学范畴与社会范畴的结合;同时,作为上层建筑的人文营销,也是社会经济高度发展的产物与和谐社会的构成要素。从微观上讲,它是企业以人文要素为中心所开展的经营销售活动,企业通过营销整合营造强烈的人文氛围,重视企业与企业之间、企业与消费者之间的良性沟通及人文关怀,强化竞争及交易双方的亲和力,以实现有效营销。

A Reflection On The Theoretical Basis Of Humanistic Marketin

Humanistic Marketing(HM) is the integration of ancient thoughts and modern wisdom,it is the combination of classical thinking and open ideas and it's also concerned with philosophical and sociological categories.Furthermore,the HM is the result of the evolution of social and economic systems and is the ingredient of a balanced society.In terms of marketing,the HM refers to the marketing activities on the basis of humanistic elements,it means the effective marketing on the basis of marketing integration and ...