| 基于动力机制的创意旅游商品市场发展模式——以长沙湘绣为例 |
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| 引用本文： | 钟志平,李琳.基于动力机制的创意旅游商品市场发展模式——以长沙湘绣为例[J].湖南商学院学报,2013,20(2):62-68. |
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| 作者姓名： | 钟志平 李琳 |
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| 作者单位： | 1. 湖南商学院旅游管理学院,湖南长沙,410205
2. 湖南师范大学旅游学院,湖南长沙,410081 |
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| 摘 要： | 笔者基于动力机制理论,对创意旅游商品市场发展的动力机制进行分析,提出创意旅游商品市场发展的动力作用模型,并将理论分析与长沙市湘绣产业的发展实践相结合,并有针对性地提出创意旅游商品市场运行模式。
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| 关 键 词： | 创意产业 旅游商品 动力机制 模式 湘绣 |
On the Model of Creative Tourism Commodity Market Development Based on the Dynamic Mechanism——A Case Study of the Embroidery in Changsha |
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| ZHONG Zhi-ping
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LI Lin.On the Model of Creative Tourism Commodity Market Development Based on the Dynamic Mechanism——A Case Study of the Embroidery in Changsha[J].Journal of Hunan Business College,2013,20(2):62-68. |
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| Authors: | ZHONG Zhi-ping LI Lin |
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| Institution: | 1. School Tourism Management, Hunan University of Commerce, Changsha, Hunan 410205; 2.Tourism College of Hunan Normal University, Changsha, Hunan 410081) |
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| Abstract: | Based on the theory of dynamic mechanism, the paper makes an analysis on dynamic mechanism of the development of tourism commodity market, and it builds a model for the creative tourism commodity market development by combining theoretical analysis with the embroidery industry in Changsha City, and puts forward the operation mode for creative tourism commodity market. |
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| Keywords: | creative industries tourist commodities dynamic mechanism model embroidery |
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