| 永春佛手茶区域品牌战略研究 |
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| 引用本文： | 欧阳春风,许安心.永春佛手茶区域品牌战略研究[J].科技和产业,2012(4):117-123. |
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| 作者姓名： | 欧阳春风 许安心 |
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| 作者单位： | 泉州理工学院财经系;福建农林大学经济与管理学院 |
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| 基金项目： | 泉州市哲学社会科学研究2011年规划项目(2011H08) |
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| 摘 要： | 在通过对永春佛手茶的主产地——永春县进行实地调研之后,结合目前永春佛手茶的市场现状进行分析,对永春佛手茶的区域品牌进行明确定位,针对永春佛手茶的品牌战略性传播进行了论述,提出了以政府为主导的品牌宣传来支持永春佛手茶区域品牌的发展,并提出政府应出台相应的配套措施。
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| 关 键 词： | 永春 佛手茶 区域品牌 |
A Strategical Study on Regional Brand of Yongchun Foshou Tea |
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| OUYANG Chun-feng,XU An-xin.A Strategical Study on Regional Brand of Yongchun Foshou Tea[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2012(4):117-123. |
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| Authors: | OUYANG Chun-feng XU An-xin |
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| Institution: | 1.Quanzhou Technology Institution,Finance Department,Quanzhou Fujiian 362000,China; 2.College of Economic and Management in Fujian Agriculture and Forestry University,Fuzhou 350002,China) |
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| Abstract: | In this article,A field research will be conducted in Yongchun County where is one of the major origins of Yongchun Foshou Tea.According to the analysis on current market of Foshou Tea,we are about to establish the market position on regional brand of Yongchun Foshou Tea.In light of the discussion on strategies of brand promotion,it is the government-sponsored promotions,as well as a series of relevant policies,that would be proposed in order to be in support of the development of regional brand of Yongchun Foshou Tea. |
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| Keywords: | Yongchun foshou tea regional brand |
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