| 基于区域品牌特性的营销策略研究 |
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| 引用本文： | 高俊涛,王金波.基于区域品牌特性的营销策略研究[J].科技和产业,2009,9(7):37-39,57. |
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| 作者姓名： | 高俊涛 王金波 |
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| 作者单位： | 石河子大学经贸学院,新疆,石河子,832003 |
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| 摘 要： | 区域品牌在推动区域经济发展,提高企业竞争力方面发挥着越来越重要的作用。本文通过对区域品牌特性的分析,针对其特性找出区域品牌在发展中存在的问题,在此基础上提出了区域品牌的营销策略。希望本文提出的营销策略对于区域品牌的发展能够有所借鉴,以达到促进区域品牌所在地区经济发展的目的。
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| 关 键 词： | 区域品牌 品牌特性 营销策略 |
The Study On Marketing Strategies Based On Regional Brand Characteristics |
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| GAO Jun-tao,WANG Jin-bo.The Study On Marketing Strategies Based On Regional Brand Characteristics[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2009,9(7):37-39,57. |
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| Authors: | GAO Jun-tao WANG Jin-bo |
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| Institution: | GAO Jun-tao,WANG Jin-bo(Economic & Trade Institute,Shihezi University,Shihezi Xinjiang 832003,China) |
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| Abstract: | Regional brand plays more and more important role in promoting regional economic of development and enhancing the competitiveness of the enterprise.This artical analysises the characteristics of the regional brand,and finds the problems in the development of the regional brand,and proposes the marketing strategies on the basis of the problems. Expecting the marketing strategies are useful for the development of the regional brands,so as to achieve the goals of promoting the regional economic of development. |
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| Keywords: | regional brand brand identity marketing strategy |
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