浅析快速反应及其对服装零售行业的影响

快速反应起源于20世纪80年代中期的美国服装纺织品行业.研究及实践证明,通过使用快速反应技术,可以有效的帮助服装零售企业减少成本、减少存货、减少打折的商品、减少商品在流通中的等待时间,加快商品流通、即使满足顾客需要,增加商品销售量,从而增强服装零售企业的竞争优势.面对我国服装零售的高端市场已被国际顶级品牌占领把控;在中端市场上一批国际二、三线品牌也陆续进驻中国,一批国内服装零售品牌正在受到强烈的冲击的现实情况,运用快速反应系统,可有效提高国内服装零售行业的整体竞争力.

On Quick Response and Its Influence to Clothing Retailing

The research and practice showed that the quick response technology,derived from American clothing and textile industry in the middle of 1980s,can help clothing retailing decrease cost,inventory,discounted clothing,and the waiting time of goods in circulation,and help it increase circulation,sales volume,and competitive advantage of clothing retailing and meet the customers' requirement.In China,the application of quick response system will effectively improve competitiveness of domestic clothing retail-ing...