| 基于盈利模式分析的商业银行信用卡营销策略研究 |
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| 引用本文： | 朱志华. 基于盈利模式分析的商业银行信用卡营销策略研究[J]. 特区经济, 2007, 0(5): 76-77 |
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| 作者姓名： | 朱志华 |
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| 作者单位： | 浙江大学,管理学院,浙江,杭州,310000 |
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| 摘 要： | 本文针对我国银行信用卡产业处于起步阶段,各大发卡行基本亏损的现状,在信用卡盈利模式分析的基础上,对现阶段商业银行信用卡营销策略中存在的问题提出改进的意见,以期促进信用卡产业的健康发展。
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| 关 键 词： | 信用卡 商业银行 盈利模式 营销策略 |
Research of commercial bank credit card marketing strategy basing on profit making mode analysis |
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| Zhu Zhi Hua. Research of commercial bank credit card marketing strategy basing on profit making mode analysis[J]. Special Zone Economy, 2007, 0(5): 76-77 |
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| Authors: | Zhu Zhi Hua |
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| Abstract: | This article aimed at the current situation that China commercial bank card estate is in starting phase and all of the banks still have no profit, based on the analysis of credit card profitability pattern , bring forward the improvement idea to the the problems in the marketing strategy of the commercial bank credit card , boosted the commercial bank card estate health developing. |
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| Keywords: | Credit card commercial bank profitability pattern marketing strategy |
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