| 论我国国有商业银行的服务营销 |
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| 引用本文： | 唐海燕. 论我国国有商业银行的服务营销[J]. 经济经纬, 2006, 0(4): 140-143 |
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| 作者姓名： | 唐海燕 |
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| 作者单位： | 中国建设银行,洛阳分行,河南,洛阳,471000 |
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| 摘 要： | 我国商业银行服务营销主要存在着对服务营销认识不足、营销方式过于简单化、营销人才缺乏以及缺少与客户的沟通等方面问题。新时期我国商业银行服务营销的策略,包括建立激励机制、人才本地化、完善客户经理机制和差异化营销等。
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| 关 键 词： | 商业银行 服务营销 策略 |
| 文章编号： | 1006-1096（2006）04-0140-04 |
| 收稿时间： | 2006-04-23 |
| 修稿时间： | 2006-04-23 |
On the Service Marketing of State - owned Commercial Banks of Our Country |
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| TANG Hai-yan. On the Service Marketing of State - owned Commercial Banks of Our Country[J]. Economic Survey, 2006, 0(4): 140-143 |
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| Authors: | TANG Hai-yan |
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| Affiliation: | Luoyang Branch of China Construction Bank, Luoyang 471000, China |
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| Abstract: | The problems which exist in our country's commercial bank service marketing are the insufficient understanding of service marketing,oversimplified marketing means,shortage of marketing talents and shortage of communication with customers.In the new time,the service marketing strategies of our country's commercial banks include establishing incentive mechanism,localizing talented persons, perfecting customer manager mechanism and differentiating marketing strategy. |
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| Keywords: | commercial bank service marketing strategy |
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