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物流企业文化完善机制探讨
引用本文:刘洪.物流企业文化完善机制探讨[J].中国市场,2008(45):27-28.
作者姓名:刘洪
作者单位:株洲职业技术学院,湖南,株洲,412000
摘    要:我国物流业呈现国有物流企业、民营物流企业、中外合资与外商独资物流企业三分天下的局面。在如此激烈竞争的环境下,如何培育物流企业文化,提高物流业的核心竞争力成为问题的关键。鉴于此,本文对物流企业文化完善机制进行了探讨。

关 键 词:物流  文化  品牌

Study on Perfecting Culture Systems of Logistics Enterprise
LIU Hong.Study on Perfecting Culture Systems of Logistics Enterprise[J].China Market,2008(45):27-28.
Authors:LIU Hong
Institution:LIU Hong(Zhuzhou Professional Technology College,Zhuzhou 412000,China)
Abstract:China's logistics industry,a state-owned logistics enterprises,and private logistics enterprises,Sino-foreign joint ventures and wholly foreign-owned logistics company one-third of the world. In the case of the highly competitive environment,the logistics of how to cultivate corporate culture to enhance the logistics industry has become the key of the core competence. This article has explored.
Keywords:logistics  culture  brand  
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