| Abstract: | Research has repeatedly shown that substantial benefits accrue to those who are attractive. Knowledge of such benefits seems to be shared by the general public, and billions of dollars annually are spent on appearance-enhancing products. This article examines the functions of adornments and their linkage to attractiveness assessments. In addition, a number of influences on level of adornment usage are described. Finally, consequences for marketers are discussed along with a proposed research agenda. |
