| 走出CRM的误区 |
| |
| 引用本文： | 阚功俭.走出CRM的误区[J].山西财经大学学报,2003,25(2):70-73. |
| |
| 作者姓名： | 阚功俭 |
| |
| 作者单位： | 山东财政学院,工商管理系,山东,济南,250014 |
| |
| 摘 要： | 尽管企业管理者们对CRM的概念耳熟能详 ,但他们中不少人对CRM的本质与相关原理的认识还存在种种误区。企业只有尽快地走出这些误区 ,才能真正从CRM中获益。
|
| 关 键 词： | CRM 客户忠诚 客户终生价值 |
| 文章编号： | 1007-9556(2003)02-0070-04 |
| 修稿时间： | 2003年2月17日 |
Redressing on CRM |
| |
| KAN Gong-jian.Redressing on CRM[J].Journal of Shanxi Finance and Economics University,2003,25(2):70-73. |
| |
| Authors: | KAN Gong-jian |
| |
| Abstract: | Though the term CRM is well known to the managers, many of them still know little about the nature and related principles of this concept. It isn't until this problem of misunderstanding be redressed that businesses derive real profits from CRM. |
| |
| Keywords: | CRM customer loyalty customer permanent value chain of service profit |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
