青岛奥运市场开发策略

随着2008年奥运会在中国的举办,青岛作为北京奥运会帆船比赛的承办地,面临着千载难逢的发展契机。借鉴国外城市举办奥运会的成功经验,结合青岛本地的实际情况,青岛奥运市场开发应树立机遇意识,打造提升青岛旅游形象;进行奥运特许商品的宣传推广;加大人才引进力度,加快人才培养速度;企业要加大奥运市场宣传,提高国际知名度;充分挖掘奥运资源;加强与其他国家和地区的交流合作,积极借鉴国外成功开发经验。

QingDao Olympic Games market development strategy

The 2008 Olympic Games will be held in China.QingDao,as the undertaking city of the Beijing Olympic Sailing Competition,meets a scarce dereloping opportunity.In this paper,I will make a survey which draws on the suuessful experience of other hostang countries' and connect the local condition.Oing Dao Olympic Games market should make good use of the opportunity to promote the trarel image,extend the olympies franchise products,enlarge the attraction to the person of ability.The enterprises should increase in ternational popularity exploit olympics resourees,and cooperate with other countries and regions to abosorb the development experience.