我国农产品电子商务发展研究

目前,我国农产品电子商务的总体水平不高,其原因主要在交易主体参与农产品电子商务的意识和能力有限;交易对象的标准化、品牌化建设滞后;交易媒介建设薄弱;交易环境不够完善。为此,要提升交易主体的素质、改进交易对象的品质、加强交易媒介的建设、完善交易环境以促进我国农产品电子商务的发展。

Study on the Development of the Electronic Commerce of Farm Produce in China

At present, the overall level of China's electronic commerce of fram produce still has a long way to go, the reasons are as follows: The transactors lack the consciousness and ability to in participate the electronic commerce of produce; the trading object's standardization and brand construction lagbehind; the trading medium is weak; the trading environment is not perfect. So in order to promote the development of China's electronic commerce of farm produce, we must apply necessary measures.