| 区域品牌竞争力分析 |
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| 引用本文： | 李云海. 区域品牌竞争力分析[J]. 特区经济, 2008, 0(9): 274-275 |
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| 作者姓名： | 李云海 |
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| 作者单位： | 海南师范大学,海南,海口,571158 |
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| 摘 要： | 本论文探讨区域品牌竞争力问题,界定了区域品牌的竞争力内涵及外延,探讨其外在表现形式,提出提高区域品牌竞争力的措施。
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| 关 键 词： | 区域品牌竞争力内涵 表现形式 提高竞争力措施 |
District brand competitiveness anslysis |
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| Li Yun Hai. District brand competitiveness anslysis[J]. Special Zone Economy, 2008, 0(9): 274-275 |
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| Authors: | Li Yun Hai |
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| Abstract: | This paper probes into the competitiveness of regional brands,defines its connotation and extension,probes into its manifestation and puts forward the measures to improve the competitiveness of regional brands. |
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| Keywords: | the connotation of the competitiveness of regional brands manifestation measures to improve competitiveness |
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