知识营销与企业竞争优势的构建

企业营销能力是企业发送的信息和知识流能够说服潜在目标顾客并让已经使用顾客接纳该信息的力量。企业的知识营销不能仅局限于对产品信息和知识的营销,而应充分挖掘构成企业深层竞争力的信息和知识资源,并开展相应的知识营销,只有这样,才能培育起企业的核心竞争优势。

Knowledge Marketing and Building of Competitive Advantages of Enterprises

Marketing capacity of enterprises is that information and knowledge sent out by enterprises can persuade potential target customers and customers who have bought their products to accept their information. Knowledge marketing of enterprises should not be confined to their products' information and knowledge and should focus on those information and knowledge resources which are helpful for forming their core competitiveness.