新技术催生新的传媒运作模式

信息技术的迅猛发展和全球市场的融合给电信业、电脑业、传媒业等行业带来了深远的影响,它们在给人们带来了新的产品、新的业务的同时,也必将产生新的商业运作模式,必将引发世界传媒巨擘在世界范围内寻找新的经济目标。本文正是从以下三个方面来论述在此经济技术条件下,要应对这些变化所带来的机遇和挑战。1.我国传媒产业需要进行规模化发展;2.传媒公司的管理需要具有“平台意识”;3.“内容”是传媒产业的最终盈利点。

New Technology Urges New Media Operation Mode

the rapid development of information technology and the union of the global market will exercise a great influence on telecommunication, computer, media industries etc. These will bring people new products, new servers and new business management ways, at the same time these must attract international media giants to hunt for new economic objects in the world. This essay analyses just the future development ways, from three sides: 1. the scale should be developed; 2. the management of our media enterprises need " platform concept" ; 3. the " content" should be the source of profits, that our Chinese media enterprises facing these chances and challenges should have under these economy and technology.