The Sunrise Economy: 24-hour Drinking Legislation in Leeds |
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| Authors: | Gianpaolo Vignali Dominic Gordon |
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| Affiliation: | 1. Manchester Metropolitan University , Manchester, UK g.vignali@mmu.ac.uk;3. International Hospitality Business Management , Leeds Metropolitan University , |
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| Abstract: | ABSTRACT As the growth of the public houses has become static within the UK the government has been looking at different ways in which they can strategically expand the market, of which one is the 24-hour drinking legislation. The 24-hour drinking legislation has been operative in the United Kingdom for just over one year now and this article looks at how a chain of public houses has adopted this legislation into their day-to-day running of the business. The paper also discusses the types of consumer's who frequent the public houses at the new trading times and in particular, with the aid of consumer behaviour theory and in particular the PIECE model, discusses the process in which these consumer's go through. The main conclusions denote that shift workers, the unemployed, and blue collar workers all use these premises at the new trading times. |
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| Keywords: | Public houses drinking legislation |
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