Identifying Central Individuals on the Internet: A Case Study with Food-Related Weblogs

The potential of social media is huge. Millions of individuals interact on these platforms, creating networks through which electronic word-of-mouth flows. By observing and analyzing these social networks, researchers can identify the spread of innovations throughout the network and obtain valuable and useful feedback for developing new ideas. This article presents an analysis of a food-related network on the Internet, identifies the most prominent actors, and discusses some of the managerial implications.