Predicting Consumers' Preferences for and Likely Buying of Local and Organic Produce: Results of a Choice Experiment |
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Authors: | Tyler J. Holmes Ruili Yan |
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Affiliation: | 1. New Mexico State University , Las Cruces , New Mexico , USA rskaggs@nmsu.edu;3. New Mexico State University , Las Cruces , New Mexico , USA |
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Abstract: | Data from consumer intercept surveying and a hypothetical choice experiment conducted in 11 Albuquerque, New Mexico, USA grocery stores were used to predict consumers' preferences for and likely buying of local and organic produce. Results indicate that consumers strongly prefer produce with local and/or organic attributes, but are generally less likely to buy produce with these attributes. Consumers' sociodemographic characteristics, knowledge of different produce types, distance traveled for food shopping, and metro-area location affected preferences and likely buying behavior. These results will help local farmers in New Mexico and other states improve their competitiveness, preserve agricultural traditions, and contribute to economic development. |
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Keywords: | consumer preferences hypothetical choice experiment local food logistic regression organic |
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