Corporate Social Responsibility and Marketing Communications Within Stores: A Case Study of U.K. Food Retailers

ABSTRACT

The U.K. Government has argued that more transparency in the ways that companies address and manage environmental, economic, and social issues can help improve relationships with employees, customers, and other stakeholders and U.K.'s large food retailers are increasingly keen to report their commitment to CSR. This paper offers a preliminary examination of the extent to which the U.K.'s major food retailers currently use CSR as a means of communicating with customers within their stores.